Image: The Ripe team holding their awards at the Smart Money People awards.
We’re proud to share that Ripe Insurance and Craftinsure, part of the Ripe Group, have both been recognised at Smart Money People’s Insurance Choice Awards 2026. Ripe Insurance was named Treating Customers Fairly Champion, while Craftinsure won Best Specialist Insurance Provider. The latest recognition brings Ripe’s total to 11 Smart Money People Awards since 2017. This is particularly meaningful to us because the awards are based on customer feedback and votes.
Both awards were announced at the ceremony at Merchant Taylors’ Hall in London on 5 November 2026. You can see the other recipients on the official 2026 winners page.
Thank you to everyone who took the time to share their experiences with Ripe Insurance and Craftinsure.
What the Treating Customers Fairly Champion award recognises
The Treating Customers Fairly Champion category is open to any consumer-facing financial company in the Insurance Choice Awards. The winner is the company with the highest Treating Customers Fairly score. Therefore, the score determines the winner, rather than the number of votes a company receives overall.
Why Smart Money People recognised Ripe Insurance
Peer Jelendorf, CEO of Smart Money People, said:
“Congratulations to Ripe Insurance for being named Treating Customers Fairly Champion. This award recognises Ripe’s commitment to putting customers at the heart of its approach and delivering insurance experiences built around fairness, transparency and trust.
“Reviews at Smart Money People praise Ripe Insurance’s helpful customer support, straightforward processes and clear communication. Ripe’s continued focus on ensuring customers feel supported and valued is an important part of building confidence in insurance. Well done to the whole Ripe team for this fantastic achievement.”
Alan Thomas on the Ripe Group’s award wins
Alan Thomas, CEO of Ripe Insurance, said:
“We’re proud to receive this recognition, and I would like to thank the customers who took the time to share their experiences or vote for Ripe Insurance and Craftinsure. It’s also a thank you to our colleagues who support our customers every day.
“At Ripe, we believe insurance should be easy to understand and jargon-free, and we’ve spent decades learning what our customers really want from their insurance. Clear communication and helpful service really matter when people are choosing and using insurance.”
Specialist insurance by Ripe
At Ripe, we believe insurance should be straightforward, easy to understand and tailored to what matters to our customers. From clear communication to helpful customer service, these values are at the heart of how we approach specialist insurance.
Find out more about specialist insurance by Ripe.
Please note the information provided on this page should not be taken as advice and has been written as a matter of opinion. For more on insurance cover and policy wording, see our homepage.