About us
We protect the things that make life more fun
We’re here to help you protect the things that matter to you.
The campervan you saved up for. The guitar you’ve played for twenty years. The boat that gets you out on the water with your family every weekend. These aren’t just possessions - they’re part of how you spend your time, who you are, and what makes your world yours.
That belief is where the Ripe family began. When our founder John Woosey, a passionate golfer, realised the game he loved wasn’t properly protected, he created Golf Care, specialist insurance designed by golfers, for golfers.
It sparked an idea that’s driven everything since: when you truly care about something, it deserves insurance that understands it.
That’s the Ripe way, and it has been for over 20 years.
The Ripe family
Over the past 24 years we’ve built a family of specialist insurance brands, each one created to serve a specific passion or way of life. Some we’ve built from scratch. Others we’ve welcomed into the family, bringing the same depth of expertise and care to cover that was already trusted and loved.
You might know us through Golf Care, Insure4Sport or Craftinsure. Have a look at all the brands that make up the Ripe family.
Every great idea starts with a passion
Back in the 1990s, John Woosey noticed something that bothered him. Golfers were heading onto the course without the protection and the insurance market simply hadn’t caught up with how seriously people took the game. So, he did something about it. Golf Care was born: specialist golf insurance, designed by someone who actually understood what golfers are looking for and why it mattered.
It quickly became the UK’s leading golf insurance brand. But what John had really unlocked wasn’t just a product, it was a way of thinking. The belief that genuine expertise, not just a generic policy, is what people deserve when they’re protecting something they love.
From that foundation, the Ripe family grew. Cyclists, sailors, sports coaches, musicians, motorhome owners — one by one, we built specialist cover for the people the mainstream market was leaving behind.
24 years on, that founding belief still drives everything we do. We’re fresh in our thinking, determined to keep insurance simple, and 100% committed to protecting the things that matter most to our customers.
Trusted by customers, backed by results
Rated ‘Excellent’ on Trustpilot with over 30,000 customer reviews
Over 400,000 policyholders trust Ripe brands for their cover
24 years of specialist insurance expertise
We obsess over the details
Good insurance starts with understanding people, really understanding them. Not just what they own, but how they use it, what it means to them, and what could go wrong.
That’s why we invest in research, smart technology and people who genuinely know the world they’re insuring. We’re not generalists who’ve added a hobby category. We’re specialists who’ve spent decades learning exactly what our customers need and building cover around that.
A note from our CEO
Alan joined Ripe knowing that the foundations were exceptional — a family of brands built on genuine expertise, real customer understanding and a refusal to do insurance the generic way. As the former CEO of Simply Business, one of the UK's most recognised insurance brands, he knows what it takes to build something people genuinely trust. Now he's focused on what comes next: using technology and AI to make specialist insurance smarter, faster and even more personal. A regular voice on BBC Radio 5 Live's Wake Up to Money, Alan is clear-eyed about where the industry is heading and determined that Ripe will lead the way.
Join the Ripe team
Brilliant insurance starts with brilliant people. At Ripe, we hire for passion first. The drive to really understand our customers and build something they’ll love.
We’re an accredited Living Wage employer with flexible working and a genuine commitment to helping our people grow. Our values aren’t just words on a wall:
we roll our sleeves up: taking ownership and tackling challenges head-on
we stay curious: constantly learning, asking questions and finding smarter ways forward
we move fast, plan smart: moving fast, planning smart and always keeping customers at the heart of what we do
Looking after what matters - beyond insurance
Protecting our customers’ passions is only part of what we care about. We’re equally committed to protecting the world they live in.
We’re working towards Net Zero by 2050, with a target to reduce our carbon emissions by 42% by 2030. Our environmental efforts have been recognised with Alectro A+ status — an accreditation that reflects serious, measurable progress, not just good intentions.
For the emissions we can’t yet eliminate, we support verified projects around the world: renewable energy, solar power, clean cooking initiatives and safe water programmes.