About Us

We’re changing the way people buy insurance

Let’s be honest, there’s a bit of a stigma attached to insurance isn’t there? Even in today’s lightning fast, digital world, insurance is often associated with lengthy, over-complicated forms, jargon and fat premiums. We do it differently.

Our ethos is all about making insurance easy-to-buy, simple-to-understand, jargon-free and excellent value. We set out to do things differently way back in 1998 when we launched our first insurance product, The Golfers Club. Now over 20 years later, we have an ever-growing and award-winning portfolio of specialist insurance products, look after over 320,000 policyholders and see more than 3 million visitors come to our websites every year. Our amazing growth relies on our fantastic team based in Manchester. We work hard every day to live and breathe our fresh approach to insurance to make sure we give our policyholders our very best, and that’s led us to become one of the leading specialist insurance intermediaries in the UK.

Protecting your passions

From providing insurance for your caravan, boat or bike to protecting your livelihood as a Personal Trainer, Musician or small business entrepreneur, our specialist insurance gives you the support you need should the worst happen, leaving you to enjoy doing what you love.


Our journey so far...



Our awards

We’re not in this industry to win awards – but when we win three in one year, it’s worth celebrating. Especially when we win a prestigious award for the second year running. At the Insurance Times Awards, we’ve won Personal Lines Broker of the Year in both 2019 and 2020. We also collected the Silver award for B2C Marketing Campaign of the Year, for our response during the coronavirus pandemic. Earlier in the year, our boats insurance product, Insure4Boats, won the Best Specialist Insurance Provider at The Insurance Choice Awards – which is voted for by our policyholders. Our caravan insurance product, Ripe Caravans, was a finalist for Best Caravan Cover Provider and our cycling insurance product, Cycleplan, was a finalist for Best Cycle Insurance Provider. This industry recognition demonstrates our innovative, tech-driven approach to insurance, our excellent customer service and, above all, the quality and value of our products.

Northern Tech Awards 2023


Northern Tech Awards 2022


Insurance Choice Awards 2022

Best Specialist Insurance Provider - Finalist

Insurance Choice Awards 2022

Best Caravan Cover Provider - Winner

Insurance Times Awards 2020

Personal Lines Broker of the Year 2020

Insurance Times Awards 2019

Personal Lines Broker of the Year 2019

The Sunday Times Tech Track 2018

Ones to Watch 2018

Insurance Times Awards 2020

Marketing Campaign of the Year (B2C)

Insurance Choice Awards 2020

Best Specialist Insurance Provider 2020

Insurance Choice Awards 2020

Best Caravan Cover Provider 2020 - Finalist

Insurance Choice Awards 2020

Best Cycle Insurance Provider 2020 - Finalist

British Insurance Awards 2020

Personal Lines Broker of the Year 2020 - Finalist

Top 100 Fintech Disrupters 2020

UK Customer Experience Awards 2020

Customer Experience During the Crisis - Finalist

Check out some of our great reviews

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