Whatever your passion, protect it with us

We think protecting what’s important should be quick and easy. Whether you need insurance for your business, hobby or sport; choose Ripe and we’ll take good care of you.

Why choose Ripe for your insurance?

Only pay for the cover you need

Our quote processes allow you to only select the cover you need for the product you want, making it easy for you to create your own policy, saving you time and money.

The Ripe Guarantee

At Ripe we provide great cover and exceptional service at the right price with our award-winning insurance. Find out more about our Ripe Guarantee.

We’re rated ‘Excellent’ on Trustpilot

We take customer service very seriously and strive to provide a smooth, efficient service every time. Our customers have reviewed us on Trustpilot, giving us an overall rating of Excellent.

Specialist insurance that’s right for you

Looking to insure your business? Take a look at our small business insurance

What makes Ripe great?

We’ve been shaking things up in insurance for over 20 years now and with in-depth knowledge in lots of different niche markets we’ve learnt lots of things along the way. Most importantly, we think we’ve got a real grasp of what our policyholders want – great cover and exceptional service at an unbeatable price.

That’s why we’ve won Personal Lines Broker of the Year in the Insurance Times Awards for 2 years running, plus a heap of other accolades...

We're carbon neutral!

And we're not stopping there.

We're also committed to protecting the future of our planet, communities and our customers. Feel good about the choice you make for your insurance.

Take a look at our approach to sustainability

Who are Ripe?

Take a fresh look at insurance

Here at Ripe we like to do things differently. We don’t believe in long forms, jargon or expensive premiums. We’ve made insurance quick and easy. Yes, really!

About us

Over 350,000 policyholders think peace of mind feels better with us.

We’re passionate about what we do and the great service we offer our customers.

Find out more

We’re UK based and always happy to help

We pride ourselves on making insurance simple to understand and easy to buy. Want to ask us a question? Our team of UK advisors are here to help.

Our help and support

Check out some of our great reviews

Based on 30,806 reviews on we have been rated on average as Excellent.

"What’s not to like?"

5 stars

Easy online set up. Customer service telephone got straight through and very helpful young man answered my questions and they were £100 cheaper than all competitors for same cover.

Mrs K Day Jan 2023

"The perfect insurance for my purpose"

5 stars

I am starting off in the photography business as a semi-professional individual and was looking for an insurance that could cover my specific needs. I found just the right one in Ripe Insurance and it was quite convenient to select the different options to cover my needs.

Suraj Garg July 2022

"Excellent service, great price"

5 stars

Very efficient service. Online purchasing worked really well, and office staff very helpful and knowledgeable answering the questions I had. Not had to make any claim yet; and never hope to. But if their claims service is as good as their onboarding should be a straightforward process.

Rob D March 2023

Please enter a valid email address.

Please Please tick one of the boxes below.

Let's stay in touch. Sign up to receive special offers and exclusive discounts.

Your data is safe with us and you can unsubscribe at any time. For more information, please see our Privacy policy.

Thank you for subscribing, you’ll be hearing from us soon!