Whatever your passion, protect it with us

Lifestyle and Business insurance the way you want it

Choose from our wide range of lifestyle and business insurance products that are quick to buy, easy to understand and tailored to only include the cover we know you'll need.

We have a fresh approach to protecting what matters

Here at Ripe we like to do things differently. 
We don’t believe in long forms, jargon or expensive premiums. We’ve made insurance quick and easy. Yes, really!

About us

Why choose Ripe for business or lifestyle insurance?

We’re UK based and always happy to help

We pride ourselves on making insurance simple to understand and easy to buy. Want to ask us a question? Our team of UK advisors are here to help.

It's simple to get a quote

We make it easy to select your cover and get cover quickly so you only pay for what you really need without any unnecessary extras.

Over 400,000 policyholders choose Ripe for their cover

We've got over 20 years of designing the perfect insurance products for our customers and we're really pleased that so many of you stay with us year after year.

Award winning cover

We're really proud of the awards we've won, including Best British Insurance Company at the Smart Money People Awards in both 2023 and 2024. However, we are particularly proud of the awards voted by our customers.

We’re carbon neutral!

And we're not stopping there.

We’re also committed to protecting the future 
of our planet, communities and customers. Feel good about the choice you make for 
your insurance.

Find out more

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