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What makes Ripe great?

We’ve been shaking things up in insurance for over 20 years now and with in-depth knowledge in lots of different niche markets we’ve learnt lots of things along the way. Most importantly, we think we’ve got a real grasp of what our policyholders want – great cover and exceptional service at an unbeatable price.

That’s why we’ve won Personal Lines Broker of the Year in the Insurance Times Awards for 2 years running, plus a heap of other accolades...

Take a fresh look at insurance

Here at Ripe we like to do things differently. We don’t believe in long forms, jargon or expensive premiums. We’ve made insurance quick and easy. Yes, really!


Over 250,000 policyholders think peace of mind feels better with us.

We’re passionate about what we do and the great service we offer our customers.

Our reviews

We’re UK based and always happy to help

We pride ourselves on making insurance simple to understand and easy to buy. Want to ask us a question? Our team of UK advisors are here to help.

Our help and support

Check out some of our great reviews

Based on 7500 reviews on we have been rated on average as Excellent.

"Excellent and speedy service"

5 stars

Excellent and speedy service, reasonable price and easy to use website. Many thanks!

Paul July 2020

"Easy and transparent"

5 stars

Transparent, helpful and easy to use website to get a quote and complete the transaction. I like how easy it is to build the cover you need.

Jonathan Campbell October 2020

"Must have insurance"

5 stars

Excellent, easy to use website, all easy to fill in and populate, and great price for cover. Documents available straight away and account set up for future use. Would highly recommend.

Conrad October 2020

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