Marketing Executive
Department: Marketing
Reports to: Senior Marketing Manager
Location: Ripe Head Office, The Royals, Manchester, M22 4BJ
Job Purpose:
The primary purpose of the Marketing Executive is to deliver marketing campaigns and activity for a variety of Ripe products to the required deadlines. The Marketing Executive is responsible for briefing and producing emails, display banners, print ads and partner collateral. You will also be responsible for planning and delivering marketing campaigns and communications aimed at capturing email addresses or delivering sales.
A deep understanding of the markets and target audiences for your products is essential as you will use that knowledge to ensure all marketing collateral is aligned with the customer’s needs. You will work closely with the design studio on a daily basis, be able to write compelling creative briefs and have a keen eye for assessing creative. The Marketing Executive should be a creative thinker with a flair for writing engaging copy across all channels.
Principal Accountabilities:
- Responsible for producing creative for multiple channels including emails, display banners, media and partner collateral
- Responsible for delivery of the paid media plan to achieve monthly targets
- Production of conversion optimised landing pages for campaigns that require a bespoke web page
- Plan and deliver targeted prospect emails each month, ensuring strong creative and compelling copy to engage with our prospect pots and deliver the monthly targets. Report on performance and proactively make recommendations for continual improvement to ensure this channel is performing
- Work closely with the Marketing Communications Manager to plan and deliver marketing campaigns and initiatives
- Write clear and precise creative briefs for the design studio and IT
- Write compelling and persuasive copy for a variety of marketing comms, including landing pages, emails, social media adverts and digital banners
- Support the partnership team by producing partner collateral such as inserts and banner ads as required
- Work closely with the Content Team to ensure all marketing campaigns are supported by great educational content
- Keep up to date with Marketing developments and introduce if benefit Ripe
Key objectives
- To deliver high quality work in a fast-paced environment
- To work with Design and IT to ensure that the strongest possible briefs are produced at all times
- To constantly strive to measure and improve marketing effectiveness
- To ensure that work is delivered on time and to a high standard and engage with stakeholders throughout each project as required
Experience Requirements
Essential:
- Experience of working as a Marketing Executive in an in-house B2C or agency e-commerce environment
- Experience of planning and delivering email marketing campaigns
- Experience of producing conversion optimised landing pages
- Excellent creative and copywriting and assessment skills
- Able to write compelling and single-minded propositions which pass the ‘so what’ factor for every piece of creative
- Proven experience of consistently meeting targets and deadlines
- Exceptional attention to detail
- Excellent command of English language – grammar, spelling and punctuation
- Strong written and verbal communication skills
- Able to work on own initiative and develop own reports and briefs
- Able to manage competing deadlines and work with other departments (IT, Product, Design, Call Centre) to deliver projects to agreed deadlines
- Ability to manage the demands of different stakeholders (Management team, IT, Call Centre)
- Experience of producing reports and presentations for Senior Management
Desirable:
- Experience of working in an e-commerce role in financial services
- Good understanding of the marketing challenges faced by medium sized e-commerce companies
FCA Consumer Duty Responsibilities
The Marketing Executive is responsible for ensuring that all marketing campaigns, initiatives and materials uphold the FCA Consumer Duty Principles. This includes:
Products and Services
Ensure that marketing content, communications and campaigns accurately represent the features and benefits of insurance products, providing customers with clear, accurate and transparent information about our products and services and are not misleading.
Price and Value
Collaborate with the underwriting and product team to ensure that all marketing materials provide transparent and accurate information about pricing, ensuring customers understand the value they receive.
Consumer Understanding
Develop marketing content that simplifies insurance terminology and complex concepts, aiding customers’ understanding of their coverage and policy terms in order to manage their insurance needs effectively.
Consumer Support
Work with customer service teams to create seamless experiences, ensuring customers can easily find and access support, answers to queries and resolution of concerns.
Ensuring Fair Customer Treatment
Implementing measures to monitor and ensure fair treatment of customers throughout their journey, from initial engagement to claims handling and post-purchase interactions.
Technology Requirements
Essential:
- Experience of working with various Office products e.g. Excel, Word, PowerPoint etc
- Experience of building HTML emails
- Experience of working with various software tools e.g. Google Analytics, Email Service Provider (Adestra) etc
Desirable:
- Experience of working with various software tools e.g. Float, Unbounce etc.
Professional Requirements
Desirable:
- IDM / CIM Certificate or Diploma
Education:
Essential:
-
5 GCSEs (or equivalent) at grade C or above including Maths and English
-
3 A levels (or equivalent) at grade C or above
Desirable:
- A degree in an appropriate discipline
Note: This job description serves as a general guideline in terms of the requirements and responsibilities of the job role and may be adjusted to meet the evolving need of the company and regulatory requirements. The company reserves the right to modify the job description as required.
To apply for this role please email your CV to: talent@ripeinsurance.co.uk
