Most requested eyebrow treatments

For something that takes up a relatively small part of your face, eyebrows can make a serious difference to how your clients look and their confidence.

Whatever your client’s style, gender or budget, eyebrow treatments are an affordable way to look great, groomed and polished.

And it’s big news! The global brow gel market is estimated to reach $431.7m by 2031. The eyebrow services industry in the US is estimated to be worth around $109m across 76,500+ businesses, and 29% of women in the UK used eyebrow products in a survey.

Brows are big business. Here’s everything you need to know about eyebrow treatments and the services your clients want to see.

Why do clients care about their eyebrows?

People have been doing their brows for centuries, with brow trends changing yearly. They play a big part in defining facial features and can completely change a person's appearance as they provide symmetry and proportion. Sparse, uneven or overgrown brows can throw the balance of the face off completely—the right brow shape can change the look of the client’s eyes or even make them look more awake or lifted.

Eyebrow grooming has the power to convey emotions and personality. Subtle changes in eyebrow shape and arch can influence how emotions are perceived—from confidence to surprise or even scepticism. This emphasises the importance of tailoring eyebrow grooming to match an individual’s unique facial expressions and personality traits. Proper grooming can help individuals look more approachable, confident and polished in various social and professional settings.

What eyebrow treatments are most popular?

Wondering which eyebrow treatments are most popular with clients? While trends and popularity can evolve, and sometimes it's down to where you're based, some services stay in demand. Here's a closer look at the brow treatments asked for the most often.

Eyebrow waxing

This is a classic method of removing unwanted eyebrow hair using warm wax. It's efficient and provides clean lines, shaping and definition. Waxing is relatively quick and offers longer-lasting results compared to methods like tweezing. 

There are over 3,000 Google searches for eyebrow waxing every month in the UK, with 14,800 searches for “eyebrow waxing near me” *. It’s an in-demand service that clients are looking to book.

Eyebrow threading

Threading involves using a twisted cotton thread to remove hair from the follicle. It's a precise, gentle technique on the skin and can create well-defined and sculpted eyebrow shapes.

There are almost 15,000 searches every month for eyebrow threading in the UK and a whopping 33,000 searches for “eyebrow threading near me” every month*. It’s a service that’s growing in popularity.

Eyebrow tinting

Eyebrow tinting involves applying semi-permanent dye to the eyebrows to darken them and provide more definition. This is especially popular for individuals with light-coloured eyebrows or those who want to emphasise their brows without using makeup daily. It’s a great treatment for all ages.

Brow tinting has around 3,000 searches in the UK every month and over 3,000 searches for "eyebrow tinting near me" *.

HD Brows

Short for "High-Definition Brows," it's a tailored approach to eyebrow shaping that involves a combination of techniques, including tinting, waxing, threading, and shaping, to create defined well-groomed eyebrows. The treatment aims to achieve precise symmetry and enhance the face's natural features.

HD Brows is a brand your potential clients are searching for by name. There are over 22,000 searches of HD Brows every month, with 1,300 searches for "HD Brows near me” *.

Microblading

Microblading is a semi-permanent eyebrow tattooing technique that involves creating small, hair-like strokes using a fine blade and pigment. It's designed to mimic the appearance of natural eyebrow hairs and can be used to fill in sparse areas or reshape the eyebrows.

There are over 40,000 searches for microblading in the UK every month, along with almost 15,000 for microblading eyebrows and over 8,000 for microbladed eyebrows*. Another form of semi-permanent eyebrow tattooing—nanoblading—has around 360 monthly searches in the UK*.

Brow lamination

Brow lamination is a treatment that involves straightening and setting the eyebrow hairs in the desired direction. This can create the illusion of fuller, more structured brows. It's a great option for those with unruly or downward-growing eyebrow hairs.

It was one of the most popular brow trends on social media, with millions of views on TikTok and over 40,000 monthly searches on Google in the UK*.

Henna brows

Henna eyebrow treatments use natural henna dye to temporarily tint the eyebrow hairs and stain the skin. This can create a bold and defined look that lasts for a couple of weeks on the skin and longer on the hair.

There are almost 10,000 searches for henna brows in the UK every month*. It’s a treatment that clients want to book, especially in the first half of the year.

Brow sculpting or mapping

This involves carefully measuring and shaping the eyebrows to suit the client's facial features and bone structure. It's a personalised approach to achieving the ideal eyebrow shape.

There are around 900 searches for brow sculpting and the same for brow mapping every month in the UK*. It's less popular than some of the other treatments on the list but makes a great add-on service to other treatments, and often, you have to do it as part of the service anyway.

Offering eyebrow treatments as a professional

If you plan to or already do, offer eyebrow treatments to your clients, there are a few things you need to think about.

Training, products and insurance

Having the right training and products is essential to offer eyebrow services. You also need to have the right hair and beauty insurance and ensure that your services are carried out the way your insurer needs you to. This might mean patch tests and keeping records. Also remember that some brands—such as HD Brows—require you to undertake training with them and use their products to be able to use their name.

Consultation is key

Before starting any treatment, have a thorough consultation with your client. Understand their preferences, desired outcome, and any concerns they may have. Assess their natural eyebrow shape, facial features, and skin type. This information will help you tailor the treatment to their specific needs.

Customisation

Every face is unique, and eyebrow shapes should be tailored accordingly. Consider the client's face shape and structure when shaping their eyebrows. Aim for symmetry and balance that complements their features. Use tools like brow mapping to establish precise guidelines before you start shaping. Attention to detail matters.

Communicating with your clients throughout the process is important, too. You want to avoid mistakes, misunderstandings or causing them unnecessary pain. Understanding what your client is looking for is important, especially regarding semi-permanent treatments like microblading.

Making more money from brow treatments

Most eyebrow treatments aren’t expensive and take a fairly short amount of time (with the exception of microblading)—you still need to make sure you’re making a profit. Combining services or upselling and offering additional services or products can help increase the profitability of brow treatments.

Here are some upsell ideas you can consider for eyebrow treatments in a salon to make more money and maximise your booking time:

• Treatment combos—If a client is coming in for eyebrow waxing, threading or lamination, offer to include a brow tinting service as well. This can help them achieve more defined brows. Make sure the services work together.
• Brow mapping and consultation—Offer a detailed consultation and brow mapping service where you analyse the client's facial features and bone structure to determine the ideal eyebrow shape. This personalised service can help clients achieve the best brow look for their face.
• Brow maintenance package—create a package that offers a discount for multiple eyebrow maintenance sessions. This can encourage clients to commit to regular appointments, ensuring their brows always look their best.
• Home care products—recommend and sell brow care products such as brow serums, growth-enhancing gels and brow pencils or powders for touch-ups between appointments. You can also recommend and sell aftercare products or include them with the treatment and increase your price.
• Brow makeup tutorial—offer a quick tutorial on how to use brow makeup effectively to enhance their brows on days when they're not visiting the salon. This can be a one-on-one session or a group workshop.
• Add-on skin treatments—if your salon offers skincare services, suggest adding a mini facial or a relaxing eye treatment alongside their brow service. This can provide a complete pampering experience.
• Membership or loyalty programme—create a loyalty program where clients earn points for each eyebrow treatment. These points can be redeemed for discounts on future services or products.
• 2-for-1 deals—if a client brings a friend, both treatments are slightly cheaper. This introduces new clients to your services and means you can make the most of the booking time or upsell even further.

Brows are big news in beauty, and there's a serious opportunity to make money and attract clients to your business with these low-cost, in-demand services. Do your research and invest in the right training and products to market your brow services and gain regular clients who come to you for your expertise.

* Data from SERanking, 28.08.23