Interim Channel Marketing Manager
Job scope:
The primary purpose of the Interim Channel Marketing Manager is to deliver the Marketing strategy and tactical plans for key acquisition and retention channels to achieve volume and CPA targets, and grow our customer databases. Key channels include: email, SMS, refer- a-friend, on-site data capture and other targeted marketing initiatives. This role also has responsibilities for Retention activity to ensure high retention rates are maintained. The Interim Channel Marketing Manager needs to be creative, highly organised and results focused and able to co-ordinate and motivate a team to deliver a high standard of work in a fast-paced environment. The Interim Channel Marketing Manager also has the responsibility to manage a number of direct reports.
Principal Accountabilities:
- Devise and deliver the annual strategy for each owned channel, reporting to the wider team quarterly with performance and clear recommendations on how to achieve the required targets.
- Deliver new business targets for owned channels. Monitor results of owned channels and make proactive suggestions to improve performance as needed. Deliver regular reports to the Senior Marketing Manager, Head of Marketing and Marketing Director.
- Develop and manage the Marketing Communications calendar for all products and projects and make sure that all work is delivered to the required deadlines.
- With the Senior Marketing Manager, lead on new product launch strategy for owned channels, developing annual marketing plans and forecasting new business volumes.
- Management of external suppliers and agencies e.g. Adestra and Mention Me. Work closely with account managers to drive results and propose any solutions to performance issues. Manage these actions through to delivery to drive new business volumes.
- Manage the implementation of the Adestra automation journey programme across new business, welcome, in-policy and win-back, to the agreed deadlines. Develop reporting for this activity to demonstrate impact to the business.
- Writing clear and precise creative briefs for Design and IT and work closely with stakeholders to make sure that workload is prioritised for the key deliverables each week.
- Writing compelling and persuasive copy for a variety of comms, including emails and campaigns.
- Responsible for signing off all creative briefs from the Marketing Executives, together with email campaigns, landing pages and any other collateral. Ensure high quality creative is delivered from the team that meets the creative briefs. Ensure all creative is sent to Senior Marketing Manager and where relevant the Head of Marketing for final sign off.
- Ensure management and prioritisation of workflow across the team to deliver target new business volumes, key marketing projects and wider business projects.
- Understand profitability of all channels and activity delivered by your team. Understand relationship between marketing spend, CPA and income. Make recommendations for improvements in profitability of owned channels.
- Day to day management of direct reports who are responsible for the tactical delivery of the comms plan. Responsibilities include managing their weekly deliverables and coaching them to deliver highly quality, powerful creative and comms that generate the required level of new business volumes.
- Ensure that business information is delivered clearly and feedback is given constructively.
- Communicate effectively at all times to ensure engagement from stakeholders and managers.
- Ensure strong engagement with Senior Marketing Manager and Head of Marketing with clearly communicated priorities and escalation of any issues with deadlines etc.
- Be proactive and solutions focused. Present solutions to problems to senior managers to ensure quick resolution of any issues.
- Be the key contact for the Marketing elements of any retention documents projects, working with the wider team to ensure Marketing actions are delivered to the required deadlines.
- Keep up to date with Marketing developments, make regular recommendations for new initiatives and introduce if benefit Ripe.
Objectives:
- To deliver the Marketing strategy and tactical plans for owned channels
- To deliver required new business volumes at target CPA
- To deliver high quality work in a fast-paced environment
- To constantly strive to measure and improve marketing effectiveness
- To ensure other departments are aware of marketing campaigns and any impacts they may have
- To be responsible for the delivery of an annual comms plan and achieve deadlines
- To manage direct reports to ensure that work is delivered on time and to a high standard, whilst ensuring high engagement and morale within the team
Key Behaviours :
- Work collaboratively with all members of the business at all times and make sure strong professional relationships are developed.
- Communicate clearly to line managers making sure to feedback on any progress updates or changes to the comms plan.
- Be pro-active and tenacious to find solutions to any problems that might arise.
- Be positive and proactive in meetings – lead from the front and help motivate peers.
- Review team processes to ensure that work is being delivered as efficiently as possible. Implement new processes to maximise the resource available
Experience Requirements
Essential;
- Experience of working at Channel Marketing Manager / CRM manager level in a fast paced in-house or agency environment
- Able to manage and deliver a wide range of projects and used to prioritising a large workload
- Able to co-ordinate and motivate a team to deliver a high standard of work
- Experience in digital marketing, particularly email marketing
- Excellent creative and copywriting and assessment skills
- Exceptional attention to detail and inspire the same from your team
- Excellent command of English language – grammar, spelling and punctuation
- Able to manage and deliver a wide range of projects and used to prioritising a large workload
- Strong leadership and communication skills
- Able to work on own initiative and develop own reports and briefs
- Able to manage competing deadlines and work with other departments (IT, Product, Design, Call Centre) to deliver projects to agreed deadlines
- Ability to manage the demands of different stakeholders (Management team, IT, Call Centre)
- Experience of managing and building strong relationships with external suppliers and agencies
- Able to negotiate preferential rates with media and external suppliers to maximise budget to deliver CPA targets
- Experience of developing and launching new products
Desirable;
- Experience of working in an e-commerce role in financial services
- Good understanding of the marketing challenges faced by medium sized e-commerce companies
Technology Requirements
Essential;
- Experience of working with various Office products e.g. Excel, Word, PowerPoint etc
- Experience of working with various software tools e.g. Google Analytics, Email Service Provider (Adestra), Mention Me etc
- Experience of email automation programmes
Desirable;
- Experience of working with various software tools e.g. Float, Unbounce etc
Education Requirements
Essential;
- 5 GCSEs (or equivalent) at grade C or above including Maths and English
- 3 A levels (or equivalent) at grade C or above
Desirable;
- A degree in an appropriate discipline
Professional Requirements
Desirable;
- IDM / CIM Certificate or Diploma
To apply for this role please email your CV to: talent@ripeinsurance.co.uk
