Ripe Insurance Logo

Marketing Executive

Department: Marketing

Reports to: Senior Marketing Manager

Location: Ripe Head Office, Stockport Exchange, 11 Railway Road, Stockport, SK1 3SW

Job Purpose

The primary focus of the Marketing Executive is to deliver marketing campaigns, communications and activity for a variety of Ripe products to required deadlines and annual targets. You will also be responsible for briefing and producing a variety of online and offline collateral, including emails, landing pages, display banners, print ads, campaign materials and partner collateral.

Principal Accountabilities

  • Ensure all actions and behaviours consistently adhere to RIPE values, demonstrating professionalism, integrity, and a commitment to high standards at all times

Project Delivery & Campaign Execution

  • Responsible for planning and delivering marketing campaigns and communications aimed at capturing email addresses or delivering sales.

  • With the wider team, plan and deliver automated email & SMS programmes across prospects, welcoming policyholders and win-back campaigns.

  • With the wider team, plan and deliver key policyholder communications, such as refer-a-friend, cross-sell and upsell.

  • Deliver marketing collateral for new product launches ahead of launch. Monitor performance closely and continuously improve activity.

  • Support wider business projects by producing and updating customer-facing insurance documents

Creative Development & Content Production

  • Responsible for briefing and producing a variety of online and offline collateral, including: Emails, landing pages, display banners, print ads, campaign materials, partner collateral

  • Responsible for producing creative for multiple channels, including emails, display banners, media, landing pages and partner collateral.

  • Write clear and precise creative briefs for the Design Studio and IT.

  • Write compelling and persuasive copy for a variety of marketing communications, including:

  • Landing pages, Emails, media, digital banners, social media activity, partnership collateral

  • Work closely with the Content Team to ensure all marketing campaigns are supported by great educational content.

Collaboration & Stakeholder Engagement

  • Work closely with the Senior Marketing Manager to execute activity and deliver marketing objectives and targets.

  • Engage with stakeholders throughout each project as required.

Performance Monitoring & Continuous Improvement

  • Report on performance and proactively make recommendations for continual improvement to ensure channels are performing.

  • Monitor performance of new product launch campaigns and refine based on audience engagement.

  • Constantly strive to measure and improve marketing effectiveness.

Professional Development & Innovation

  • Keep up to date with marketing developments and introduce innovations if beneficial to the business.

Key Objectives

  • Deliver high-quality work in a fast-paced environment.

  • Work with Design and IT to ensure the strongest possible briefs are produced.

  • Ensure work is delivered on time and to a high standard.

FCA Consumer Duty Responsibilities

  • Ensure marketing activity is clear, accurate and not misleading.

  • Escalate potential customer outcome, pricing or value concerns.

  • Support the creation of content that improves customer understanding.

Experience

Essential

  • Experience working as a Marketing Executive in an in-house B2C or agency e-commerce environment

  • Experience in planning and delivering email marketing campaigns, both broadcast and automated

  • Experience in producing conversion-optimised landing pages

  • Excellent creative and copywriting and assessment skills

  • Able to write compelling and single-minded propositions which pass the ‘so what’ factor for every piece of creative

  • Proven experience of consistently meeting targets and deadlines

  • Exceptional attention to detail

  • Excellent command of the English language – grammar, spelling and punctuation

  • Strong written and verbal communication skills

  • Experience in presenting to key stakeholders

  • Able to work on own initiative and develop own reports and briefs

  • Able to manage competing deadlines and work with other departments (IT, Product, Design, Call Centre) to deliver projects to agreed deadlines

  •  Ability to manage the demands of different stakeholders (Management team, IT, Call Centre)

  • Experience of producing reports and presentations for Senior Management

Desirable

  • Experience of working in an e-commerce role in financial services

  • Good understanding of the marketing challenges faced by medium sized e-commerce companies

Technical Requirements

Essential

  • Experience of working with various Office products e.g. Excel, Word, PowerPoint etc

  • Experience of working with CRM systems

  • Experience of building HTML emails

  • Experience of working with various software tools e.g. Google Analytics, Email Service Provider (Iterable) etc

Desirable

  • Experience of working with various software tools e.g. Float, Unbounce etc

  • Experience of working with Marketing automation tools

Personal Attributes

Essential

  • Excellent creative, copywriting and assessment skills.

  • Exceptional attention to detail.

  • Strong written and verbal communication skills.

  • Highly organised.

Desirable

  • Strong stakeholder management skills with the ability to build relationships and manage the demands of different stakeholders.

  • Exceptional command of the English language including grammar, spelling and punctuation.

Professional Requirements

Desirable

  • IDM/CIM Certificate or Diploma.

Educational Requirements

Essential

  • A minimum of 5 GSCE’s or equivalent including Maths and English

  • Educated to ‘A’ level or other equivalent professional qualification.

Desirable

  • A degree or equivalent in an appropriate discipline e.g. Marketing.