Senior SEO Content Executive
Department: Marketing
Reports to: Content Manager
Location: Ripe Head Office, The Royals, Manchester, M22 4BJ
Job Purpose:
The Senior SEO Content Executive is responsible for supporting the Content Manager to implement Ripe’s SEO Content strategy, as well as helping to oversee the delivery of a wide range of SEO-led content under the Ripe product umbrella.
Principal Accountabilities:
Content delivery
- Create engaging SEO-led content for product pages, blogs and newsletters that aligns with the SEO strategy for each Ripe product and wider business objectives.
- Ensure that all content produced is correctly optimised for the relevant target keywords (i.e., in the main body, meta descriptions, alt text, and image names).
- Work with freelance copywriters, providing them with briefs and managing the relationship.
- Review, edit and proofread work from freelancers and junior members of the team, from an SEO and editorial perspective.
- Accountable for CMS management for SEO, such as publishing and editing content across several websites and ensuring it meets the in-house style requirements.
- Support the Content Manager with planning and managing the rolling content schedule in terms of keyword research, topic ideation and seasonal content planning.
- Conduct GAP analysis and content audits on key product areas or blogs for new and existing SEO opportunities.
- Plan, produce and execute monthly newsletters to policyholders and prospects.
- Assist with the planning and management of SEO and content projects, including new product launches, technical projects and website migrations.
Performance Reporting
- Monitor and analyse content performance using SEO and analytics tools, providing the content manager with a weekly update on the performance of supporting content with actionable insights and recommendations.
- Conduct monthly keyword research and competitor keyword reviews using SEMrush and Ahrefs, providing the Content Manager with key topics and trends that help drive the content strategy for selected products.
- Produce monthly reports on content performance using data from Google Analytics, Google Search Console and SEMrush.
- Complete content audits as required.
- Keep on top of search trends.
Stakeholder Management
- Work closely with Digital PR and Social to collaborate and ensure content is aligned.
- Build strong relationships across the Marketing team to ensure content strategy aligns with marketing strategy, business objectives, and seasonality.
- Work effectively and collaboratively as part of the Marketing team, communicating ideas in team meetings and suggesting areas for improvement.
- Work with the in-house design team, producing creative briefs for a variety of jobs, including visuals to support blog posts.
FCA Consumer Duty Responsibilities
Products and Services
Ensure that marketing content, communications and campaigns accurately represent the features and benefits of insurance products, providing customers with clear, accurate and transparent information about our products and services and are not misleading.
Price and Value
Collaborate with the underwriting and product team to ensure that all marketing materials provide transparent and accurate information about pricing, ensuring customers understand the value they receive.
Consumer Understanding
Develop marketing content that simplifies insurance terminology and complex concepts, aiding customers’ understanding of their coverage and policy terms in order to manage their insurance needs effectively.
Consumer Support
Work with customer service teams to create seamless experiences, ensuring customers can easily find and access support, answers to queries and resolution of concerns.
Ensuring Fair Customer Treatment
Implementing measures to monitor and ensure fair treatment of customers throughout their journey, from initial engagement to claims handling and post-purchase interactions.
Experience Requirements
Essential:
- 2+ years experience working in SEO/similar role.
- Proven ability to effectively implement SEO principles, onsite keyword optimisation, and other related digital marketing tactics as demonstrated by improved search rankings and traffic.
- An experienced copywriter having written content for a variety of purposes across different sectors and industries.
- Credible performance in researching, drafting, and publishing diverse online content, such as product pages and on-site copy, blogs, newsletters, and press releases, evidenced by a robust portfolio.
- Able to conduct keyword GAP analysis to identify new and existing content opportunities.
- Demonstrable experience in content marketing, reporting, and strategy.
- Basic knowledge of heading elements, image coding, and linking best practices.
- Good understanding of the marketing challenges faced by e-commerce companies.
Desirable:
- Experience in supporting and contributing to the overall SEO content strategy.
- Experience working in an agency role.
- Presenting and pitching to key business stakeholders.
- Proven background in an e-commerce role within a sport-related field or financial services.
Technology Requirements
Essential:
- Previous experience of using SEMrush, Ahrefs or a keyword monitoring tool.
- Extensive experience of using Content Management Systems.
- Experience of working with various Office products e.g., Excel, Word, and PowerPoint.
- Strong working knowledge of Google Analytics and Google Search Console.
Desirable:
- Knowledge of AI Search Engines and how they work.
- Experience producing multimedia content.
- Knowledge of basic HTML.
Personal Attributes
Essential
- Exceptional attention to detail with an eye for consistency.
- Demonstrable proactivity with a positive and curious attitude. A proactive person who possesses a can-do attitude.
- Strong time management skills with the ability to manage different tasks across different products and think ahead.
- Outstanding all-round communication skills – written and verbal, with a strong command of the English language – grammar, spelling, and punctuation.
- Solutions-focused, offering solutions to search and content challenges.
- An interest in the SEO industry and keen to learn and develop their knowledge by keeping on top of search trends.
- Strong relationship-building skills with the ability to work with a wider marketing team and external agencies or partners.
Desirable
- An interest in any/all the sectors covered by Ripe’s group of insurance products, and an awareness of key events and trends for the Ripe Insurance product markets, including golf, cycling, sailing, music, fitness and more.
Professional Requirements
Essential:
None
Desirable:
None
Education:
Essential:
-
A minimum of 5 GSCE’s or equivalent including Maths and English.
-
Educated to ‘A’ level or other equivalent professional qualification.
Desirable:
- A masters in an appropriate discipline e.g. Marketing, Journalism, English.
Note: This job description serves as a general guideline in terms of the requirements and responsibilities of the job role and may be adjusted to meet the evolving need of the company and regulatory requirements. The company reserves the right to modify the job description as required.
To apply for this role please email your CV to: talent@ripeinsurance.co.uk
